Panel Recruiting
Nielsen Koreanclick’s panel is a representative sample of the internet user population, that is composed of internet users between the ages of 7 and 65 residing in Korea. The composition takes into account the gender, age and regional demographics of the Internet users based on population estimation.

The panel selection is made by random sampling(Random Digit Dialing). The person in charge of panel selection randomly phones the candidates among the estimated population to solicit panel participation. However, those who purposely volunteer to participate in the panel solely for the sake of compensation are excluded from the recruiting.