Glossary
PC Web & Mobile Web
Domain
The address that internet users use in order to visit a site as a representative name, such as Naver.com.
Unique Visitors
The total number of unique users who have visited a domain(or sub-domain/section) at least once in the specified reporting period.
Reach Rate
The percentage of unique visitors in a domain out of the total number of domestic internet users
(UV/the total number of domestic internet users)
Total Time Spent: min
The total number of minutes spent by unique visitors (unit: 1000 mins.). It was derived by multiplying DT with Avg. DT (average duration time caused by each unique visitor), but now, it is derived by summation of unique visitors' duration time.
Visits
The total number of visits that users have visited a domain(or sub-domain/section). Continuous visits within 30 minutes will be counted as only one visit.
Avg. Freq: days
The average number of days revisited by each unique visitor (The total number of revisit days/UV)
Page View
The total number of pages viewed by users who visited a domain in the specified reporting period. If someone requested 100 pages in Naver.com within a week, his or her PV is 100 but UV is 1.
Mobile Application
Unique Installer
Unique installers who have installed a selected app in their mobile phones.
Unique User
Unique users who installed a selected app in their mobile phones.
Reach Rate
The percentage of unique visitors in an application out of the total number of domestic smartphone users
(UU/the total number of domestic smartphone users)
Usage Rate
The percentage of unique users in an application out of the installed users (UU/the installed users)
Total Time Spent: min.
The total number of minutes spent by unique visitors (unit: 1000 mins.). It was derived by multiplying DT with Avg. DT (average duration time caused by each unique visitor)
Avg. Freq: days
The average number of days reused by each unique user (The total number of reused days/UU)
Total Run Number
The total number of application runned by users in the specified reporting period. If someone runned 100 numbers Facebook application within a week, his or her visit frequency is 100 but UV is 1.