Enumeration Survey
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Nielsen Korean Click conducts internet user sample survey in cooperate with Nielsen Company Korea, to capture internet user characteristics that change over time (the total number of domestic internet users, demographic structure, etc.). The survey is conduced quarterly and the results are published in forms of enumeration reports. Nielsen Korean click also applies the features from the survey to verify the credibility of data gathered through the panel. There's an additional value in that it investigates brand power which is difficult to measure with only the user log measurement. |
Survey Design
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