It can analyze how a consumer who has been exposed to certain online advertisement feels differently in terms of ad/brand awareness, purchase intention and preference compared with one who has not seen the ad. Consumer response may be monitored on a real-time basis. AdTrack, the first internet advertisement effect research service to be developed in Korea, benefits ad agencies and media reps in measuring the advertising effect.
Data is collected through an online survey.
Internet advertising effect measuring system (AdTrack) makes it possible to know whether the respondent has been exposed to the advertisement or not and it dynamically produces relevant questions.
The respondents are not aware of what is being measured for the sake of impartiality of the results.
To measure the real effect of the banners, the visitor will be led to see them not in a separate context but naturally in the actual sites they visit.
Internet advertising effect measuring system (AdTrack) makes it possible to know whether the respondent has been exposed to the advertisement or not and it dynamically produces relevant questions.
The respondents are not aware of what is being measured for the sake of impartiality of the results.
To measure the real effect of the banners, the visitor will be led to see them not in a separate context but naturally in the actual sites they visit.
