Base URL

Base URL means the URL of the site the user has actually recognized and visited, excluding pages linked to other sites. That is, in the Base-URL report, the number of URL visitors who actually intended to visit the site will be counted, not those who have been exposed to co-branded sites.

Domain

It is the address widely recognized by users that they use to visit the sites they want, i.e. KoreanClick.com.

Duration Time

During the period of measurement, the average time a unique visitor spends on the site is counted in minutes. Total time spent/number of unique visitors

Loading Time

Average loading time of all the pages within the relevant domain during the measurement period. The definition of loading time means DNS lookup time + TCP connect time + Request time + Page loading completion time. User's network and computing environment are also reflected. However, to remove the bias effect of user environment limitations that lie outside the normal range, top 10% of loading time is not counted in calculating the average.

Pageview

Pageview is the total number of web pages that the unique visitors viewed during a certain period of time when they were visiting a certain site. Pageview is counted only when the web page that a unique visitor has clicked completes loading.

Pageview / Unique Visitor

The average number of Web Pages that the unique visitors requested at a particular site during a certain period of time. Pageview/ Unique Visitor

Property

Property is a higher level concept of domain, and it is an integration of sites that a single corporation manages. http://www.naver.com and http://www.hangame.com is integrated under the Property 'NHN'.

Reach Rate

The ratio of unique visitors among domestic internet users who visited the particular domain during the measurement period.
Number of unique visitors/ Number of local internet users

Section

It is a middle level concept that sits between domain and sub-domain. A section refers to a channel that combines sub-domains providing similar services following KoreanClick standards. For example, http://cafe160.daum.net and http://cafe163.daum.net belong to the 'Community-Club' section.

Site Frequency

The total number of visits made to a certain site by unique visitors during a certain period of time.

Sub-Domain

It is a lower-level concept of domain, located in front of domain in a website address and the address system first identified within a high-level domain. For example, 'shopping' in 'shopping.naver.com' is the sub-domain of 'naver'.

Unique Visitor

The number of non-duplicate users who visited the domain (or sub-domain/section) at least once during the measurement period. In other words, regardless of the number of visits made to a certain site during the measurement period, the user is counted as one unique visitor.

Visit

The total number of times users visited a certain domain (or sub-domain/section). A revisit within 30 minutes is not counted as a separate visit.

Visitor

Visitor is an internet user visiting the website.