Internet Audience Measurement is surveying the domestic internet user volume and their usage and attitude. It is conducted in the following steps.
The methodology employed in internet user population survey, panel recruiting and management was jointly developed with KoreanClick's partner, Research International Korea. Measurement technology and large size data processing technology were developed with KoreanClick's excellence and it is expanding R&D investment for continuous improvement.
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KoreanClick has the panel selected as representative of internet users install software called 'iTrack' in the PC at home or at work. |
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iTrack transfers the application usage data and website log data via IE to KoreanClick DB. |
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Large quantities of data stored in the DB are processed and produced as customized reports. These reports offer basic material for further marketing research by enterprise or internet research by universities and research organizations. |
The methodology employed in internet user population survey, panel recruiting and management was jointly developed with KoreanClick's partner, Research International Korea. Measurement technology and large size data processing technology were developed with KoreanClick's excellence and it is expanding R&D investment for continuous improvement.
